- The practice of selling or suggesting related or complimentary products to a prospect or customer. Cross selling is one of the easiest and most effective methods of marketing. In the financial services arena, cross selling can mean selling different types of investments to investors, or even insurance to investors, or tax preparation to retirement planning clients.
If done effectively, cross selling can mean significant profits for stockbrokers, insurance agents and financial planners. Income tax preparers who are licensed can offer insurance and investment products to their tax clients, and this is among the easiest of all sales to make. Effective cross selling is not only a good business practice, but is effective financial planning as well.
Investment dictionary. Academic. 2012.
Look at other dictionaries:
cross-sell — UK US verb [I or T] ► COMMERCE, MARKETING to sell another further product or service to a customer who is already buying a different product or service: »They can cross sell to the bank s existing customers and introduce life insurance and… … Financial and business terms
cross-sell — v. [trans.] sell (a different product or service) to an existing customer their database is used to cross sell financial services … Useful english dictionary
cross-sell — verb sell (a different product or service) to an existing customer … English new terms dictionary
cross sell — Mktg to sell existing customers different products from the company’s range … The ultimate business dictionary
cross-selling — ˈcross ˌselling noun [uncountable] MARKETING when one company helps another company to sell its products by selling or advertising them with its own products: • Financial institutions are becoming increasingly interested in cross selling credit… … Financial and business terms
cross-marketing — see ↑cross selling below. • • • Main Entry: ↑cross cross sellˈing or cross markˈeting noun The selling of services in addition to the services normally associated with a particular business or organization, eg the selling of insurance by banks,… … Useful english dictionary
cross-selling — cross sellˈing or cross markˈeting noun The selling of services in addition to the services normally associated with a particular business or organization, eg the selling of insurance by banks, building societies, etc to existing customers • • •… … Useful english dictionary
sell someone down the river — (informal).See double cross. → river (informal).See double cross. → sell * * * sell someone down the river informal … Useful english dictionary
cross-selling — The practice of selling related products and services to existing customers. For example, a car dealer may also offer its customers servicing of the vehicle, valeting, re upholstering, etc. An insurance broker may also offer motor car insurance… … Big dictionary of business and management
Cross-selling — is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. This article deals exclusively with the latter… … Wikipedia